1. Over 50% of the world’s population is under 30-years-old

2. 96% of them have joined a social network

3. Only 18% of traditional TV campaigns generate a positive ROI

4. 24 of the 25 largest newspapers are experiencing record declines in circulation

5. The #2 largest search engine in the world is YouTube

6. Facebook tops Google for weekly traffic in the U.S.

7. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India

8. 25% of search results for the World’s Top 20 largest brands are links to user-generated content

9. 78% of consumers trust peer recommendations

10. Only 14% trust advertisements

11. Only 18% of traditional TV campaigns generate a positive ROI

*Statistics Sources: Social Media Refresh 2