What does President Barack Obama, Ashton Kutcher, and Coca-Cola have in common?

One may say that I'm pretty connected via social media/social networking. My excuse.. occupational hazard. Today was a more Offline day. Well, at least, more Offline than Online. So instead of my usual Facebook or Twitter fix, I was on my blackberry. I noticed the status update from a friend on my Blackberry Instant Messenger aka BBM (Blackberry phone application), which read "RIP Bill Cosby."

On Saturday July 18, 2010, Renee Brown (CEO of Your Career My Advice) and I gave a "Career Branding" presentation to past and present Fordham University MBA students. Our presentation was part of a one-day conference that was hosted by the Metro New York Chapter of the National Black MBA Association and Fordham University's Black and Hispanic MBA Association. Participating companies included: L'Oreal, Deloitte, Ogilvy & Mather, Google and more.

My part of the “Career Branding” presentation focused on my specialty, “Online Professional Branding and Social Media Strategy.” To dynamically demonstrate some of the concepts discussed, I promised to write a blog summarizing the presentation, which will link to some of the attendees that asked questions and volunteered.

Today on my Facebook Profile I noticed a Wall Post (Distracting Beach Babes) from a friend that stated the following:

The video below is a brilliant use of a cereal company using Social Media to extend their brand.

I will not make an e-book or a full length manual out of this post. There are a million and one Twitter tips, but I will focus on ONE.

First … Let’s Wait for the Drum Roll and the Big Announcement:

I wanted to share a Youtube video from Erik Qualman, Author of Socialnomics: How social media transforms the way we live and do business”,that shows excellent examples of how companies are using Social Media to gain tangible results.

Facebook can be leveraged in so many ways for your business and Your Online Brand. One of those ways is a Facebook Page for your business. It will allow clients, customers, and supporters to become fans and follow your business updates. Below are instructions to create a Facebook Page (aka Fan Page):

Online Professional Branding is an informative way of demonstrating one’s expertise via an easily accessible online platform or website. Your Online Professional Brand gives you the opportunity to showcase your expertise to your colleagues, employers and clients. It demonstrates that you think critically, generate proactive solutions and, most of all, have a great deal of passion for your field.

Learn more about this concept:

Professional Online Branding: A New Dynamic To Your Resume