Steve Chazin - Marketing Apple
A perfect example of Online Professional Branding was done by Steve Chazin. Following his employment with Apple, Mr. Chazin created a blog and a FREE e-book, called "Marketing Apple." His e-book gives insight on marketing tactics used by Apple Computer, Inc. The valuable information contained in the e-book showcased Mr. Chazin's professional expertise and landed him speaking engagements as a marketing expert. He has been interviewed numerous times as an expert by various news publications. The e-book and blog have been visited thousands of times and did more for Mr. Chazin's career post Apple Computer, Inc. than his print resume. Ironically, even his old colleagues at Apple read his blog.
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