The video below is a brilliant use of a cereal company using Social Media to extend their brand.

At the time of this posting, the video below has 230,292 views. Kellogg’s Raisin Bran used a comedian to play an Alien and talk about how he stopped eating people because his hunger craves were recently satisfied by Raisin Bran cereal. The cereal box is displayed on the table and is in constant view throughout the video.

The great thing about these types of videos is that small businesses can utilize the same strategies. The playing field is leveled with Social Media.

-----------------------------------------------------------------------------------------------------------------------------------------------------------

Starting a business can be one of the most fulfilling and difficult experiences in your lifetime. The Quick Guide To Starting a Business Using Free and Cheap Internet Resources walks you through each step of starting, branding and marketing your business using inexpensive resources found on the internet. The advice found in the book can be applied to any industry. Now Available on Amazon. SG on Facebook SG on Twitter